I've owned multiple products through the growth stage, optimizing for metrics that matter through data driven decisions.

I've developed and executed growth strategies optimizing for End-to-End Funnel Conversion, CAC, Average Order Value, 2-Year Lifetime Value, and Retention.

Thimble's initial product was short-term insurance, with policies starting at $5 for an hour. Over time, Thimble expanded into annual policies with a robust suite of coverages, drastically changing our target audience and cost. Throughout this expansion, I ran 50+ experiments in our Web and App experience to find the optimal blend of Conversion and Average Order Value.

I've developed the growth of a Web and App based product, guiding customers from Web to App to create stickier customers through an engaging experience.

Thimble direct-to-consumer insurance experience all started with an app. As we migrated to the web to acquire first time users, a consistent focus was driving existing customers to the App for upsells and retention.

I've flexed my technical skills leading Product at Herald- a unified API product creating the industry standard for insurance via API.

Herald's API connects you to 60+ of the worlds top insurance carriers to quote and bind insurance through a single API. We've defined a standardized model for the industry across multiple lines of business.

The API is supported by comprehensive documentation, including interactive API demos, postman collections, and step-by-step integration guides.